Can you believe I said that: A website is not a showcase for your agency skills. Many fall in this trap, and their web page turns to be entirely About Me. Me. Me.
Think of it as going on a date where you don't stop talking about yourself, leaving the person opposite you wondering. Pause, think and try reach out to your "date". Use comfortable language. Make your client-to-be feel important: Sure, you want their business. Yes, you want to tell them that you are an expert. But this is secondary. And it should come after you made your visitor-client-to-be realize that there is a benefit for them to stay and read more. Because you just may be the answer to their search.
Think of it as going on a date where you don't stop talking about yourself, leaving the person opposite you wondering. Pause, think and try reach out to your "date". Use comfortable language. Make your client-to-be feel important: Sure, you want their business. Yes, you want to tell them that you are an expert. But this is secondary. And it should come after you made your visitor-client-to-be realize that there is a benefit for them to stay and read more. Because you just may be the answer to their search.
Why do they need you?
They must have a need to be searching people like you. And you can provide a solution to that need. Communicate confidence. It will catch on your visitor. Make them feel important. Only then you can tell them that you are a personable professional and easy to work with, your group creates with humor and you got plenty great reviews from other people who have used you.
A website is like a restaurant where you are the chef. If you care only about creating fancy food combinations and don’t care if your visitor are unable to digest your creations you are going to lose customers.
And couple tips how to retain visitors on your site:
If you have a form which waits to be filled somewhere on your site, make it short, I mean short. Leave couple of fields, “Optional”, (like next to asking them to fill their telephone number), it will gain their trust. Few want to receive a sales call only because they signed up to test a product.
Do yourself a favor, and do not use moving parts on your home page. Stay focused, no flash or any animation. I personally get distracted when I am about to begin reading a website when a BMW races down from nowhere at the top, and cover the first paragraph, and by now, I am looking desperately for the X sign which under normal conditions means close that damn thing, but nowadays, marketers are mastering how to hide that option… Thanks, Ariel
I practice what I say on: http://www.arielpeeriandfriends.com
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